To the collection launch on 01. We will adjust our prices in September. Since authenticity and transparency are part of the hutch&putch DNA, it is important for us to take you on this journey and talk to you about the reasons for the price increase.
1. Ciao Bella - We shift value creation to Europe
In order to further advance the objective of a sustainable and transparent label, we are pleased to now not only sew our products in Germany but also a another value-added step to Europe and thus to be able to optimize our supply chain. In the future, our fabrics will be washed in a family business near Como in Italy and dyed in our individual colors< /span>. This works according to the REACH regulation EG 1907/2206 and the "Clear to Wear" standard.
The REACH regulation is a chemicals regulation that came into force on June 1, 2007, which fundamentally harmonizes and simplifies chemicals legislation in the EU. "REACH" stands for Registration, Evaluation, Authorization and Restriction of Chemicals.
The Clear to Wear Standard is a restriction of certain chemicals set by Inditex to ensure regulatory compliance to minimize the impact on the environment.
In this way we can ensure even better that the highest environmental standards are observed during these critical process steps. Because we don't want to just rely on seals, but want to be as close as possible to our production facilities in order to check compliance with the standards ourselves can. Due to the proximity to the dye works, this is now possible and will be carried out regularly by us in the future.
2. Expensive, expensive, cotton - The development of the cotton price
Increasing cotton prices are increasing the cost of our most important raw material. After all, our products are made of 100% cotton, excluding the yarn, zipper and padding. Since hutch&putch was founded 4 years ago, cotton prices have risen continuously, last year alone cotton prices rose by around 40%. There are two essential causes for this increase : Firstly, the increase in cotton imports in the USA, as well as unfavorable weather droughts, which have led to a supply problem.
3. The container crisis and rising transport costs
Raw materials such as cotton and intermediate products are usually transported by sea in containers. The costs have tripled for usin the last year, so far we have not reflected this increase in costs in the prices because we hoped that the situation would ease up again in the short term. However, a change is not foreseeable. There is currently a shortage of containers worldwide to transport goods, while demand continues to rise. One of the main reasons for this is the Covid19 pandemic. The situation remains tense due to bottlenecks and staff shortages in ports and on container ships. In addition, there is the already mentioned, rapidly increasing demand in the USA for imported goods.
You are also welcome to delve into our sources to deepen your knowledge:
On the development of cotton prices